Sell with a plan, not a guess.
Selling a home is a big financial decision. We take the stress out of it by explaining every step, doing the research and advocating for you until the keys change hands.
Selling your home, step by step
Start with a conversation
We sit down together to talk about your goals, your timeline and where you're headed next. Moving across town, up to the mountain or out of state? Buying your next home at the same time? We build the plan around your life, not the other way around.
Price it right
Understanding how to read market trends is essential when pricing your home. We study the latest sales and what's happening right now in your neighborhood, then weigh your home's specific selling points against that data. The goal is a price that brings you the most money in the least amount of time.
Our philosophy of continual education means you're never making decisions based on outdated information, advice or strategies.
Prep with a plan
Getting a home ready for market can feel overwhelming. We walk through your home with you and build a prep list based on your budget, your timeline and which projects give the best return. Need to sell as-is? That's fine too. Our pricing expertise helps you get top dollar quickly either way.
- Small repairs and touch-ups that buyers notice
- Fresh paint, decluttering and staging where it pays off
- Trusted local contractors, cleaners and stagers when you need them
Get the paperwork ready
We'll walk you through the seller's property disclosure statement and gather what buyers will ask for, like utility costs, permits, warranties and any HOA documents.
Selling inside Portland city limits?Portland, and a few other Oregon cities, require a Home Energy Score before a home is listed or advertised. We'll check whether yours needs one and get it scheduled early so it doesn't hold up your launch.Market it everywhere
Maximum exposure means you never miss an opportunity to sell. We get your home in front of buyers before it even hits the market, through our network of agents at Keller Williams Realty Professionals and by reaching out directly to buyers who are already looking for a home like yours.
- Professional photography that makes buyers want to visit
- Your home on the MLS and hundreds of real estate websites the day it launches
- Its own page and shareable link on our website
- Open houses and social media promotion
Compare offers and negotiate
The highest price isn't always the best offer. We lay out every offer side by side, including financing, contingencies, earnest money and closing date, so you can choose with confidence. After you accept, buyers usually have a set inspection period, which often leads to repair requests. We help you decide what to fix, what to credit and what to decline.
Close and hand over the keys
We stay on top of the appraisal, the buyer's loan, escrow and every deadline, and keep you updated along the way. You'll sign with the title and escrow company, the sale records with the county, and then it's time to celebrate.
Small things that make a big difference
- Declutter before photosBuyers shop online first. Clear counters, open floors and fewer personal items help them picture themselves living there.
- Fix the little thingsLeaky faucets, sticky doors and burned-out bulbs make buyers wonder what else was skipped.
- Boost curb appealA clean entry, fresh mulch and a working porch light set the tone before anyone walks in.
- Ask before big remodelsNot every project pays for itself. We'll tell you which updates buyers in your area pay more for.
- Plan for showingsHave a plan for pets, valuables and a quick tidy-up so you can say yes to every showing.
- Gather your recordsUtility bills, permits, warranties and repair receipts answer buyers' questions before they're asked.
What's your home worth?
Online estimates can't see your new kitchen or your neighbor's sale last week. A broker on our team will look at your home and recent sales nearby and give you a real price opinion. No pressure and no obligation. Choose the option that suits you.
Just the basics
Your address and a few details. We'll send you a price range based on recent sales near you.
The most accurate picture
Tell us about your home's updates, systems and finishes, and your plans. It's the same questionnaire we use to prepare for a listing appointment, and it lets us give you a much more precise analysis.
- Skip anything you don't know
- Your answers save as you go, so you can finish later